Cadbury just registered the name 'Dark Milk'. It's a strange-sounding name, but a name nonetheless.
It's thought that the chocolate manufacturer is looking to protect its brand in Europe following the Brexit vote.
The problem lies with vegetable fat, which is found in famous Dairy Milk bars here in Britain. But the addition of the fat to chocolate has historically gone against against EU rules and regulations.
There's speculation that when the UK actually leaves the EU, European nations will block Cadbury from exporting its chocolate by redefining what chocolate technically is.
The likes of Italy, France, and Belgium, believe that chocolate should be purer. Many on the continent aren't really fans of Dairy Milk bars, which have a relatively low cocoa content. Britain was only allowed to sell its chocolate in Europe after a 30-year battle with the EU.
Nick Clegg, former deputy Prime Minister and Lib Dem leader, said last week that Brexit could mean the previous deal could be abolished.
So to counteract this possibility, it looks as though Cadbury has registered 'Dark Milk' in readiness to produce its classic bars with a higher cacao content for the continental market.
Recipes for many manufacturers, not just Cadbury, would have to change to suit EU taste buds.
Cadbury owner Mondalez refused to explain its 'Dark Milk' registration when asked by The Grocer magazine, which pondered the idea that 'Mondelez will use its Dairy Milk brand to tap artisanal trend for darker chocolate bars' this month.
"Chocolate containing higher levels of vegetable fat and milk were only permitted in Europe following 30 years of wrangling amid arguments from bureaucrats that they should be called 'chocolate subsitutes'," The Grocer reported from Clegg's warnings."
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"Cadbury-style milk chocolate may once again face such prohibition claimed the former deputy PM."
Oh yes, these are dark times indeed.
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